What’s the future of Genesis’ BMW 3 Series rival?

The Genesis G70 is the brand’s oldest and slowest-selling model in Australia, and while it has been spared from the chopping block globally it’s unclear what its next chapter will be.

“It’s up to the market, still we don’t kill it. Still we don’t announce what the next-generation G70 looks like,” Genesis global boss Mike Song told Australian media.

“For G70 especially, this is our first model, and still there are customers who really love their G70 and who really want to have their G70, so it’s still going on. So it’s not time to think of the next-generation of G70 yet.”

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That’s despite sedans remaining popular in South Korea, where G70 sales have dropped off significantly during its run. Production of the G70 commenced back in 2017, making it one of the oldest vehicles in its segment.

Last year, the G70 – including the Shooting Brake wagon – was Genesis’ second lowest-volume vehicle in South Korea with 2361 sales, ahead of only the GV60 (590 sales).

In Australia, it was dead last in the lineup with just 45 deliveries, though looking at overall export sales it was Genesis’ third best-selling vehicle with 13,902 sales, behind only the GV70 (19,191) and GV80 (28,657). It was also its third-best seller in the crucial US market.

“Still, I’m not sure about Australia… But the market in Korea and the market in China, still the sedan portion is bigger than here in Australia,” said Mr Song.

The Genesis boss scoffed at the idea of dropping sedans.

“Definitely we need to have the balance in our lineup. We don’t want to kill all the sedans just because we don’t see any big volume forecast,” he said.

“[A] hundred per cent SUV brand? I don’t think so.”

Likewise, Genesis’ local boss Justin Douglass has confirmed the company’s Australian arm will continue to take sedan models as long as they continue to be made available for our market.

Notably, the flagship G90 sedan is produced only in left-hand drive, hence its absence from Australia.

Genesis globally says it’s currently happy with its mix of passenger cars and SUVs, and of electric vehicles and combustion-powered vehicles – with Mr Song also noting the brand won’t go EV-only by 2030, as had previously been announced.

The company doesn’t plan to reach further downmarket, though it’s expected to stretch the lineup higher with a GV90 flagship SUV.

Its global lineup currently consists of the G70 sedan and G70 Shooting Brake wagon; the G80 and G90 sedans; and the GV60, GV70, GV80 and GV80 Coupe crossovers.

Genesis has confirmed on multiple occasions that all its models will receive a hot Magma version, but a G70 Magma – at least one for showrooms – doesn’t appear to have been locked in.

“We are now gauging demand from the market, if we develop this one. Now we are under study,” said Mr Song.

Technically, Genesis considers its G70 Track Taxi – a lurid orange version of the G70 with a twin-turbo V6 that can be hired for a whip around the Nurburgring – as a member of the Magma lineup.

MORE: Everything Genesis G70

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The Genesis G70 is the brand’s oldest and slowest-selling model in Australia, and while it has been spared from the chopping block globally it’s unclear what its next chapter will be.

“It’s up to the market, still we don’t kill it. Still we don’t announce what the next-generation G70 looks like,” Genesis global boss Mike Song told Australian media.

“For G70 especially, this is our first model, and still there are customers who really love their G70 and who really want to have their G70, so it’s still going on. So it’s not time to think of the next-generation of G70 yet.”

Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.

That’s despite sedans remaining popular in South Korea, where G70 sales have dropped off significantly during its run. Production of the G70 commenced back in 2017, making it one of the oldest vehicles in its segment.

Last year, the G70 – including the Shooting Brake wagon – was Genesis’ second lowest-volume vehicle in South Korea with 2361 sales, ahead of only the GV60 (590 sales).

In Australia, it was dead last in the lineup with just 45 deliveries, though looking at overall export sales it was Genesis’ third best-selling vehicle with 13,902 sales, behind only the GV70 (19,191) and GV80 (28,657). It was also its third-best seller in the crucial US market.

“Still, I’m not sure about Australia… But the market in Korea and the market in China, still the sedan portion is bigger than here in Australia,” said Mr Song.

The Genesis boss scoffed at the idea of dropping sedans.

“Definitely we need to have the balance in our lineup. We don’t want to kill all the sedans just because we don’t see any big volume forecast,” he said.

“[A] hundred per cent SUV brand? I don’t think so.”

Likewise, Genesis’ local boss Justin Douglass has confirmed the company’s Australian arm will continue to take sedan models as long as they continue to be made available for our market.

Notably, the flagship G90 sedan is produced only in left-hand drive, hence its absence from Australia.

Genesis globally says it’s currently happy with its mix of passenger cars and SUVs, and of electric vehicles and combustion-powered vehicles – with Mr Song also noting the brand won’t go EV-only by 2030, as had previously been announced.

The company doesn’t plan to reach further downmarket, though it’s expected to stretch the lineup higher with a GV90 flagship SUV.

Its global lineup currently consists of the G70 sedan and G70 Shooting Brake wagon; the G80 and G90 sedans; and the GV60, GV70, GV80 and GV80 Coupe crossovers.

Genesis has confirmed on multiple occasions that all its models will receive a hot Magma version, but a G70 Magma – at least one for showrooms – doesn’t appear to have been locked in.

“We are now gauging demand from the market, if we develop this one. Now we are under study,” said Mr Song.

Technically, Genesis considers its G70 Track Taxi – a lurid orange version of the G70 with a twin-turbo V6 that can be hired for a whip around the Nurburgring – as a member of the Magma lineup.

MORE: Everything Genesis G70