Seeing fewer of these cars in Australia? You’re not imagining things

New-vehicle buying habits are changing, resulting in the rise of SUVs and utes, and the demise of the type of traditional passenger cars once common on Australian roads.

Once again in 2024, medium SUVs were by far the most popular vehicle of choice, with 287,637 deliveries throughout the year, or 23.2 per cent of the record total of 1,237,287 new vehicle registrations. SUVs as a whole commanded a 56.9 per cent market share with 704,557.

Across the same period, 229,210 utes were delivered, excluding full-sized North American pickups – enough to account for 18.5 per cent of the new vehicle market.

100s of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.

While the passenger car segment – consisting of traditional sedans, hatchbacks, wagons, coupes and people movers – saw a year-on-year increase over 2023 with 221,937 deliveries, a number of sub-segments experienced decreases which have become increasingly common.

The Federal Chamber of Automotive Industries’ VFACTS data shows deliveries of micro, light, large, upper large and sports cars plus people movers all decreased from 2023 to 2024, with only the small and medium passenger cars seeing a year-on-year rise.

Reduced demand results in the reduction of available models in any given segment, with carmakers responding to lower sales by offering fewer models and/or variants in increasingly niche parts of the market.

For example, 20 years ago in 2005, there were more than half a dozen large car models for sale in Australia – Ford Falcon, Holden Commodore, Hyundai Sonata V6, Kia Optima, Mitsubishi 380/Magna/Verada, Toyota Avalon and Camry V6 – which together notched up more than 150,000 sales and accounted for more than a quarter of the overall market.

In 2024, the large car segment is largely made up of higher-priced luxury models, with more nameplates on offer but less than 2000 deliveries between them.

While the Toyota Corolla was Australia’s best-selling small car in 2024, its 24,027 deliveries represented a drop of about 20,000 units compared to 2005, when the segment was two-and-a-half times larger.

Across the same period there’s been exponential growth in SUV sales, which just 20 years ago accounted for about 180,000 new vehicle deliveries – at a time when now-popular mid-sized models such as the Toyota RAV4, Nissan X-Trail and Honda CR-V were classified as compact vehicles.

Passenger vehicle sales across the past 20 years

Year/Segment Micro passenger car Light passenger car Small passenger car Medium passenger car Large passenger car Upper large passenger car People-movers Sports car
2005 N/A 90,731 215,324 51,833 153,244 N/A 15,738 9744
2006 N/A 116,086 219,358 87,707 136,523 7334 15,442 15,944
2007 N/A 127,891 232,388 92,579 139,677 9346 16,202 18,936
2008 N/A 126,600 228,463 86,819 119,339 5467 12,646 17,211
2009 N/A 116,460 213,988 76,638 101,701 3592 11,032 17,151
2010 N/A 137,916 239,098 82,622 98,583 3753 12,655 17,495
2011 N/A 132,442 244,090 75,984 78,077 3042 11,109 14,570
2012 N/A 137,606 252,171 89,235 61,531 3235 10,212 21,437
2013 N/A 130,757 266,413 77,985 52,482 4238 9242 25,337
2014 15,828 108,546 252,427 69,399 47,600 3656 10,220 23,805
2015 10,717 111,954  233,122 78,123 43,940 2976 11,946 22,905
2016 10,207 95,021 224,450 74,573 39,392 2286 12,864 27,464
2017 7142 84,249 220,149 63,423 32,818 1369 13,551 27,311
2018 7819 76,282 199,639 46,231 15,405 1109 13,357 18,571
2019 6505 63,055 163,701 42,885 11,531 943 12,543 14,712
2020* 5005 38,522 121,118 32,842 5353 856 7730 10,677
2021 9528 45,732 109,064 30,601 4689 798 11,202 9942
2022 6415 44,031 88,231 38,117 4874 609 12,034 8745
2023 8462 38,638 84,360 48,234  4820 539 14,551 11,757
2024 6349 31,189 92,964  53,835 2151 298 13,654 10,633
Change over 20 years -99.6% (11 years) -65.6% -56.8% +3.9% -98.6% -95.9% (19 years) -13.2% +9.1%
* 2020 was impacted by the global COVID-19 pandemic

MORE: VFACTS 2024: New vehicle sales hit record high, but slump expected soon

New-vehicle buying habits are changing, resulting in the rise of SUVs and utes, and the demise of the type of traditional passenger cars once common on Australian roads.

Once again in 2024, medium SUVs were by far the most popular vehicle of choice, with 287,637 deliveries throughout the year, or 23.2 per cent of the record total of 1,237,287 new vehicle registrations. SUVs as a whole commanded a 56.9 per cent market share with 704,557.

Across the same period, 229,210 utes were delivered, excluding full-sized North American pickups – enough to account for 18.5 per cent of the new vehicle market.

100s of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.

While the passenger car segment – consisting of traditional sedans, hatchbacks, wagons, coupes and people movers – saw a year-on-year increase over 2023 with 221,937 deliveries, a number of sub-segments experienced decreases which have become increasingly common.

The Federal Chamber of Automotive Industries’ VFACTS data shows deliveries of micro, light, large, upper large and sports cars plus people movers all decreased from 2023 to 2024, with only the small and medium passenger cars seeing a year-on-year rise.

Reduced demand results in the reduction of available models in any given segment, with carmakers responding to lower sales by offering fewer models and/or variants in increasingly niche parts of the market.

For example, 20 years ago in 2005, there were more than half a dozen large car models for sale in Australia – Ford Falcon, Holden Commodore, Hyundai Sonata V6, Kia Optima, Mitsubishi 380/Magna/Verada, Toyota Avalon and Camry V6 – which together notched up more than 150,000 sales and accounted for more than a quarter of the overall market.

In 2024, the large car segment is largely made up of higher-priced luxury models, with more nameplates on offer but less than 2000 deliveries between them.

While the Toyota Corolla was Australia’s best-selling small car in 2024, its 24,027 deliveries represented a drop of about 20,000 units compared to 2005, when the segment was two-and-a-half times larger.

Across the same period there’s been exponential growth in SUV sales, which just 20 years ago accounted for about 180,000 new vehicle deliveries – at a time when now-popular mid-sized models such as the Toyota RAV4, Nissan X-Trail and Honda CR-V were classified as compact vehicles.

Passenger vehicle sales across the past 20 years

Year/Segment Micro passenger car Light passenger car Small passenger car Medium passenger car Large passenger car Upper large passenger car People-movers Sports car
2005 N/A 90,731 215,324 51,833 153,244 N/A 15,738 9744
2006 N/A 116,086 219,358 87,707 136,523 7334 15,442 15,944
2007 N/A 127,891 232,388 92,579 139,677 9346 16,202 18,936
2008 N/A 126,600 228,463 86,819 119,339 5467 12,646 17,211
2009 N/A 116,460 213,988 76,638 101,701 3592 11,032 17,151
2010 N/A 137,916 239,098 82,622 98,583 3753 12,655 17,495
2011 N/A 132,442 244,090 75,984 78,077 3042 11,109 14,570
2012 N/A 137,606 252,171 89,235 61,531 3235 10,212 21,437
2013 N/A 130,757 266,413 77,985 52,482 4238 9242 25,337
2014 15,828 108,546 252,427 69,399 47,600 3656 10,220 23,805
2015 10,717 111,954  233,122 78,123 43,940 2976 11,946 22,905
2016 10,207 95,021 224,450 74,573 39,392 2286 12,864 27,464
2017 7142 84,249 220,149 63,423 32,818 1369 13,551 27,311
2018 7819 76,282 199,639 46,231 15,405 1109 13,357 18,571
2019 6505 63,055 163,701 42,885 11,531 943 12,543 14,712
2020* 5005 38,522 121,118 32,842 5353 856 7730 10,677
2021 9528 45,732 109,064 30,601 4689 798 11,202 9942
2022 6415 44,031 88,231 38,117 4874 609 12,034 8745
2023 8462 38,638 84,360 48,234  4820 539 14,551 11,757
2024 6349 31,189 92,964  53,835 2151 298 13,654 10,633
Change over 20 years -99.6% (11 years) -65.6% -56.8% +3.9% -98.6% -95.9% (19 years) -13.2% +9.1%
* 2020 was impacted by the global COVID-19 pandemic

MORE: VFACTS 2024: New vehicle sales hit record high, but slump expected soon

  

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